Builder. Architect. Consultant.
BIOGRAPHY
A human brain is a crazy place, and it fascinates me most about innovation.
I love to dig into organizational problems and solve them with modern technology. I create, scale, and optimize business portfolios that matter. I'm a builder before I'm an advisor. I still write the spec for the hardest service in a release, pair on architecture, and review the code that touches the customer.
How I work
- Outcomes over output. Velocity is a means, not the metric.
- Strong opinions, weakly held — gut for direction, data for decisions.
- The customer is the only honest source of priorities.
- Build the smallest thing that proves the bet. Then scale only what earns it.

satisfied clients
Products shipped
Years of experience
Experience
Chief Technology Officer @Swirl®
Apr 2025 – Present | Ahmedabad, Gujarat, IndiaSales agents that close. Voice agents that don't sleep. AI that earns its keep in production — architected and shipped.
- Built the AI engine that turns every dealer interaction, every customer question, and every after-hours lead into qualified pipeline, structured insight, and revenue.
- Shipping across BYD, Honda, Lennox, Blue, Al Badia, and Al-Futtaim — handling discovery, qualification, and conversion at the speed of a top dealer rep, 24/7.
- Live results from the automotive sales agent: +27% Engagement · +75% Time on Site · 2.5× MoM AI Sessions.
- Still writing the spec for the hardest service. Still pairing on agent design. Still reviewing the prompts that touch the customer.
CTO is the title. Builder is the job.
Director of Product Engineering @Swirl®
Jul 2024 – Apr 2025 | Ahmedabad, Gujarat, IndiaOwned product engineering for Swirl's livestream shopping platform — turning shoppable video into a measurable revenue channel for global consumer brands.
- Scaled the livestream product to 100% operational efficiency while cutting infrastructure cost by 90%. Faster, cheaper, more reliable — all at once.
- Drove platform outcomes consumer brands could measure on the P&L: +34% Sales Lift · +91% Engagement · +13× Average ROI.
- Built and scaled the Video UGC engine across brands — adding +12% sales lift across rollouts on top of the livestream gains.
- Shipped across a global brand portfolio: VIVO, IQoo, LG, Mulmul, Puma, BYD, TVS, and Lals Group — across mobile, electronics, fashion, and lifestyle.
- Upskilled the entire engineering org — senior hires, tightened code review and on-call discipline, and the engineering bar that made the AI chapter possible.
Head of Product Engineering @J.R. Laddha Financial Services Pvt. Ltd.
May 2022 – Jun 2024 | Mumbai, Maharashtra, India (Hybrid)- Mutual Fund Digitization: Successfully digitized the Mutual Fund flagship proprietary strategy, achieving a milestone of zero errors and enhancing stakeholder trust.
- Digital Transformation Leadership: Spearheaded the digitization of financial infrastructure, revolutionizing wealth management practices.
- Flagship Product Development: Conceptualized and executed a pioneering product for short-tenure fixed income digital platforms.
- AI & Automation Integration: Championed automation and AI tools across business verticals for efficiency, scalability, and future readiness.
Solutions Architect @DevX
Jan 2021 – Aug 2021 | Ahmedabad, Gujarat, IndiaCollaborated with business users and stakeholders through design and implementation, including business analysis and system requirements.
Senior Software Engineer @Beehively
Jun 2020 – Jan 2021 | Ahmedabad, Gujarat, IndiaAutomated cloud infrastructure by leveraging AWS Cloud, building a CI/CD pipeline for managing different environments.
Full Stack Engineer @DevX
Apr 2019 – Jun 2020 | Ahmedabad, Gujarat, India- Solution Architect on AWS.
- Implemented DevOps pipelines using Jenkins, CodePipeline, CodeBuild, and GitHub Actions.
- Built backend services with Node.js, Express.js, and microservices architecture.
- Managed databases with MongoDB and Redis.
- Mentored and trained interns.
Full Stack Engineer @Bohiyaanam
Jul 2018 – Jan 2019 | Pune, Maharashtra, India- Backend Developer: APIs (PHP).
- Frontend Developer: Angular, PWA, Ionic.
- DevOps: deployment and monitoring.
- Stack exposure: Mean Stack, PHP, Internet Security.
Skills
A blend of product thinking and hands-on engineering — the kind of range that turns ideas into shipped product.
Architect.
Lead.
Ship.
Tech strategy, org design, and production AI — owning the path from roadmap to revenue.
Building & Leading Teams
Hiring, org design, roadmaps, and the operating cadence that turns strategy into shipped product.
Production AI Systems
Sales, voice, and customer agents that actually earn their keep — designed, evaluated, and shipped.
Multi-Cloud Architecture
Resilient, observable, cost-controlled infrastructure across the major clouds.
CI/CD & Platform
Pipelines, IaC, and release discipline that let small teams ship like big ones.
Services & APIs
From monoliths to event-driven services — picking the right tool, not the trendy one.
Web Interfaces
Component systems, state, and performance.
Cross-Platform Apps
One codebase, both stores.