AS

Passion Fuels Purpose! 

BIOGRAPHY

A human brain is a crazy place, and it fascinates me most about innovation.

I love to dig into organizational problems and solve them with modern technology. I create, scale, and optimize business portfolios that matter. To accomplish this, I focus on delivering key outcomes, building amazing teams, and quickly adapting to new learnings.

Implementing Automation in every aspect is what I am "passionately curious"

I can successfully design solutions for software businesses that scale-up
- I put the customer at the center of all that I do.
- I excel at the execution of big ideas with given constraints
- My gut instinct is good but I seek data for my decisions

Domain Knowledge
Fintech | Health tech | EdTech | Commercial Real Estate | IT and Data Security | IT Management Software | Enterprise Software | Small Business Software

Codebucks
+

satisfied clients

+

projects completed

+

Years of experience

Skills

Scale. Optimize. Innovate
Product Strategy
Business Process Automation
Customer-Centric Design
Team Building & Leadership
Innovation & Growth Strategy
Cloud Solutions Architect
Full Stack Development
Serverless & Event-Driven Systems
Data & AI-Driven Applications
DevOps & Scalability (AWS | Docker | CI/CD)

Experience

  • Chief Technology Officer @Swirl®

    Apr 2025 – Present | Ahmedabad, Gujarat, India

    Crafting E-commerce GTM, Voice of Customer & Sales AI Agent.

  • Director of Product Engineering @Swirl®

    Jul 2024 – Apr 2025 | Ahmedabad, Gujarat, India

    Helped consumer brands increase 3X revenue and 5X engagement through Video Commerce.

  • Head of Product Engineering @J.R. Laddha Financial Services Pvt. Ltd.

    May 2022 – Jun 2024 | Mumbai, Maharashtra, India (Hybrid)

    - Mutual Fund Digitization: Successfully digitized the Mutual Fund flagship proprietary strategy, achieving a milestone of zero errors and enhancing stakeholder trust. - Digital Transformation Leadership: Spearheaded the digitization of financial infrastructure, revolutionizing wealth management practices. - Flagship Product Development: Conceptualized and executed a pioneering product for short-tenure fixed income digital platforms. - AI & Automation Integration: Championed automation and AI tools across business verticals for efficiency, scalability, and future readiness.

  • Solutions Architect @DevX

    Jan 2021 – Aug 2021 | Ahmedabad, Gujarat, India

    Collaborated with business users and stakeholders through design and implementation, including business analysis and system requirements.

  • Senior Software Engineer @Beehively

    Jun 2020 – Jan 2021 | Ahmedabad, Gujarat, India

    Automated cloud infrastructure by leveraging AWS Cloud, building a CI/CD pipeline for managing different environments.

  • Full Stack Engineer @DevX

    Apr 2019 – Jun 2020 | Ahmedabad, Gujarat, India

    - Solution Architect on AWS. - Implemented DevOps pipelines using Jenkins, CodePipeline, CodeBuild, and GitHub Actions. - Built backend services with Node.js, Express.js, and microservices architecture. - Managed databases with MongoDB and Redis. - Mentored and trained interns.

  • Full Stack Engineer @Bohiyaanam

    Jul 2018 – Jan 2019 | Pune, Maharashtra, India

    - Backend Developer: APIs (PHP). - Frontend Developer: Angular, PWA, Ionic. - DevOps: deployment and monitoring. - Stack exposure: Mean Stack, PHP, Internet Security.